TMCnet Report of Yeastar at ITEXPO: West, Time to Meet East

This melting pot known as the United States has long been known as the land of opportunity. The American Dream is a tangible thing, and in business the American Market is the summit. Like Sinatra said, “If you can make it here, you can make it anywhere.” Next making a play for the brass ring is China-based Yeastar, and at ITEXPO, the Yeastar team spent some time with TMC to tell us how.

The leading manufacturer and developer of IP communications systems is, “one of the best kept secrets in communication,” said newly appointed VP of Sales in the U.S., Stephen Corrigan. Yeastar has illustrated much success in Eastern markets due to the benefits delivered and its cost-effective nature.

By providing a way to bridge old and new communications infrastructure, Yeastar not only offers an exceptional solution but it also extends the investment in infrastructure to leverage IP communications. Utilizing a mix-and-match approach, the system can be built modularly in the same cabinet.

Serving businesses of 5-10 up to 500 (as well as the consumer market), the business solution offers more robust features and includes technical support to improve efficiency.

Corrigan explained that the company differentiates by being “open and approachable,” he continued, “We are in business to make our channel successful… Every conversation we’ve had, the question ‘How does this effect our partners?’ makes an appearance.”

He projects 2016 will be a very big year, as Business Development Manager at Yeastar Jessica Yao proclaimed, “This is our 10th year. We will continue to launch many new products.”In 2016, the firm plans the release of a PBX to totally replace current product line with more features like mobility. Today’s always-on world demands the ability to be reachable, whether your office for the day is the coffee shop on the corner or an executive suite.

Much like the Beatles in 1964 on The Ed Sullivan Show, Yeastar is invading America. The team plans to take this newest offering, engage more with the channel, and as Corrigan stated, “Beef up U.S. participation.”

Stay tuned, as pretty soon we could be seeing Yeastar play a major in “A Day in the Life” of American businesses.

By Maurice Nagel