Yeastar and Nimans Establish Strategic Distributor Partnership

XIAMEN, CHINA / Manchester, United Kingdom – February 12th, 2025 – Yeastar, the world’s leading provider of Unified Communications (UC) solutions, today announced a new distribution agreement with Nimans, a leading distributor of unified communications and collaboration solutions, and the largest NEC distributor in the United Kingdom.This agreement allows Nimans to offer Yeastar’s comprehensive suite of on-premise, cloud, and hybrid communication solutions to its extensive network of resellers across the United Kingdom.

“We are excited to join forces with Nimans, a leading distributor in the UK,” said Arya Zhou, Head of Global Sales at Yeastar. “Their extensive network and strong relationships with resellers will be instrumental in expanding the reach of our solutions and empowering more businesses to leverage the power of unified communications.”

“We are thrilled to partner with Yeastar and add their industry-leading communication solutions to our portfolio,” said John Bird, Commercial Director at Nimans. “This partnership aligns perfectly with our commitment to providing our resellers with the most innovative and cost-effective solutions to meet the evolving needs of their small and medium-sized business (SMB) customers.”

The Yeastar-Nimans partnership offers significant advantages. Nimans’ extensive distribution network and strong market presence provide Yeastar with unparalleled market reach and brand visibility. Their broad reseller base can leverage the seamless integration of Yeastar’s products with popular IP phones like NEC and Yealink. Moreover, Nimans’ expertise in Unified Communications ensures that Yeastar’s flexible solutions—including on-premise, cloud, and hybrid options as well as VoIP Gateways—are supported by knowledgeable professionals, delivering high-quality service and support.

About Yeastar

Yeastar makes digital value easily accessible from ownership and adoption to daily usage and management by transforming how businesses connect and communicate. Yeastar has established itself as a leading provider of UC solutions with a strong ecosystem, a global network of channel partners, and over 450,000 customers worldwide.

Committed to delivering the right technology to value-oriented businesses, Yeastar offers easy-first products and services for UC&C to enable them to win in the modern digital world. For more information about Yeastar or to become a Yeastar partner, please visit www.yeastar.com.

About Nimans

Nimans, part of the Midwich Group Plc, is a specialist AV, UC & Security distributor to the System Integrator and Reseller channel. We’ve been expertly delivering technology for 40 years. During this time, we’ve earned our reputation as the ‘go to people’ for technology products, services and solutions. Our portfolio goes beyond traditional hardware supply to include network connectivity solutions (Ethernet, Broadband, Mobile data, SIP Trunks, etc) as well as finance solutions and flexible billing & bureau billing services

Thanks to our rich heritage we’re able to say we’ve been there; we’ve had first-hand experience of how technology has reshaped and transformed business

Our 40-year pedigree has enabled us to be experts and trusted partners in our market – our logistics are unrivalled (99.6% next day success), we carry more than £26m stock , we can provision endpoints, and much more!