Every sale begins with marketing. If you’re looking to promote and sell Yeastar Call Center solution in 2024 and beyond, you’ve landed on the right page.
In this article, we’ll outline the typical call center buyers’ journey and offer targeted marketing content that you can utilize to push your potential customers closer to a purchase.
Understanding Call Center Buyers’ Journey
In the dynamic landscape of call center solutions, educating and engaging potential clients is paramount. The buyer’s journey, segmented into Awareness, Consideration, and Decision stages, serves as a roadmap for providing targeted content that resonates with end customers at each phase.
The image below (from Yeastar Partner Go-to-Market Playbook) will give you a basic understanding of these buyer journey stages and the corresponding strategies to align with your sales process.
Here’s how you can leverage Yeastar content to effectively guide your clients through this journey and ultimately drive conversions.
To Target Buyers at Awareness Stage
At the Awareness stage, potential customers are identifying their challenges and seeking initial information. Providing insights that address their initial questions help position yourself as a trusted advisor. You may begin with the following contents to help them understand different types of call center solutions, the benefits, and the basics to keep up with.
- Knowledge Page: Virtual Call Center: What is, Benefits and How to Start
- knowledge Page: Cloud Call Center: What is and How to Choose a Right Provider
- Blog: Inbound Call Center: What It Is, Benefits, How to Choose
- Blog: What Is a Contact Center and How Does It Differ from Call Centers?
If your target audience includes decision-makers like SVPs, EVPs, or COOs, providing high-level insights is essential. Consider sharing blogs that cover call center quality assurance:
- Blog: Call Center Analytics: Benefits, Types, and Key Features
- Blog: 19 Must-Track Performance KPIs for Call Center Success
To Target Buyers at Consideration Stage
In the Consideration stage, the buyer will have clearly defined their paint points, and they are committed to researching and understanding all potential solutions. There is no better time to highlight the features & technology for the needs and make Yeastar solutions stand out.
Here are some resources to present Yeastar inbound call center solutions intuitively:
- Video: Yeastar Inbound Call Center Solution Overview
- PDF: Yeastar Call Center Solution Brochure
- Blog: How Yeastar Call Center Solution Works to Delight Your Customers
To provide deep insights on Yeastar call center features, consider the following content:
- Feature Intro: IVR
- Feature Intro: Automatic Call Distribution (ACD)
- Feature Intro: Call Center Wallboard
- Feature Intro: Queue Panel
- Feature Intro: Call Center Reports (Video)
- Feature Intro: Omnichannel Messaging
- Feature Intro: CRM Integration
To Target Customer at Decision Stage
In the Decision stage, potential customers are ready to make a purchase decision but need reassurance and final validation. Here, successful case studies, product demos, free trials, and detailed FAQs play a pivotal role. Below are some Yeastar call center solution related case studies that can help:
Case Studies:
- PDF: Italian healthcare center handled thousands of daily calls with Yeastar
- PDF: Municipal government agency in Argentina modernizes call center operations with Yeastar
- PDF: Malaysian supply chain company embraces cloud communications with Yeastar
- PDF: Philippines’ leading direct selling company transforms call center management with Yeastar
- PDF: South African electric utility company revamps communication experience with Yeastar
To Extend a Little Bit Further
While the buyer’s journey can be segmented into general stages, it’s important to recognize that the customer journey is rarely linear. Today’s customers access between 20-500 touchpoints before they make a purchase, and there is no one-size-fits-all content strategy to address every customer concerns.
Feel free to leave a comment to discuss any challenges you’ve faced in convincing potential buyers. Let’s find effective strategies and work out a better call center solution together!
New to Yeastar Call Center Solution?
As built-in features of Yeastar P-Series Phone System, Yeastar call center solution surpasses traditional voice routing and management to offer omnichannel messaging support. Watch the video for a brief solution overview. You can also apply a 30-day free trial to kick-start immediately.
